Qattah
qattah.com Brand & feature direction · v0.1
قَطّة
Qattah · going dutch, the Saudi way

Splitting the bill shouldn't cost you a friendship.

Someone always pays first. Then they spend two weeks in the group chat asking politely for their money back. Qattah does the asking, so you don't have to.

Arabic-first, RTL native No app install to join Riyal · mada · SARIE
Open tab ١٩ ربيع الأول ١٤٤٨
استراحة الخميس
Thursday esteraha · Al-Thumamah
1,200 SAR total · paid by Faisal
Splitting between
8
Each person owes 150 SAR

Why not just use Splitwise

The math was never the hard part.

Splitwise solved arithmetic. In Saudi group spending, the arithmetic takes ten seconds and the awkwardness takes three weeks. Three things it gets wrong here.

Friction
Everyone has to sign up

You send the link to eight guys. Two make accounts. The rest reply "just send me your IBAN". The tool dies at the invite.

Culture
It has no idea what an esteraha is

Weekly chalet nights, group eidiya, a family sandooq, a kashta where one guy buys the meat and another the wood — none of it fits a generic "expense".

Silence
It tracks the debt, then leaves you alone with it

A balance sitting in an app collects nothing. Someone still has to open the group chat and ask. That someone is always the person who already paid.

The idea

Let the cat ask for the money.

In Arabic, the word for splitting a cost and the word for cat are one letter of vowelling apart. That's not a coincidence to hide — it's the whole brand. A cartoon cat can send the reminder that a grown man cannot. The awkwardness moves off the person who fronted the money and onto a mascot nobody resents.

It also buys us the cheapest growth channel in the Gulf: a sticker pack. Every nudge that lands in a WhatsApp group is an ad that arrives as a joke.

قَطّة
QATTAH Slang. To split a cost between friends. "خلها قطة" — let's go dutch.
قِطّة
QITTAH A cat. Same letters. Different vowel. Our mascot, and our permission to be charming about money.

The product

What Qattah does, in the order it should be built.

Scored on impact against effort. Ship the first tier and you have a real product; everything after it is depth, not survival.

Ship first

MVP Six weeks of work. This is the whole launch.

Join with a link, not an account

The organiser signs up. Nobody else has to. Participants tap a link, type their first name, and they're in the tab — no password, no download.

Kills the reason group tools die

Qattah sends the reminder

Polite, warm, and clearly from the app rather than from you. Escalates gently over days. You never have to type "أخوي، الفلوس" to your cousin again.

The actual product, honestly

Shares, not just equal splits

A married couple counts as two. Kids count as zero. One guy says "I'll cover an extra hundred." Weights, fixed amounts, and exclusions on any line.

Nearly every real split is uneven

Fewest possible transfers

Eight people, fourteen expenses, one answer: three transfers instead of twenty-two. Qattah collapses the web of debts before anyone opens their bank app.

Turns a mess into three taps

Your settle card

Each person saves how they like to be paid — IBAN, STC Pay number, or phone. One tap copies it, or opens the wallet app straight to a transfer.

Removes the last manual step

Arabic first, English second

Right-to-left by default, Hijri and Gregorian dates side by side, riyal formatting that looks native. English is the translation here, not the original.

Nobody serious is doing this

Ship next

Months 2–4 Depth that turns one-time users into habits.

Photograph the receipt

Snap the bill, Qattah reads the lines in Arabic or English, and everyone taps the items they actually ordered. No, you're not paying for the shrimp.

The demo that sells the app

Standing circles

The same eight guys, every Thursday. Qattah opens this week's tab on its own, remembers the usual split, and keeps a running season total.

Weekly habit, not one-off tool

Gift pots with a target

A wedding gift, a newborn, a farewell. Set the goal, watch it fill, and keep the whole thing invisible to the person receiving it.

High emotion, high sharing

Travel mode

Multiple currencies with the rate locked when the trip starts, so nobody argues in September about what the lira was worth in July.

Family trips are the biggest tabs

Who's in before who pays

A plan starts as an invitation. Confirm attendance first, and the headcount flows straight into the split when the money starts moving.

Moves Qattah upstream of the spend

The family sandooq

A recurring monthly contribution for the extended family fund, with a visible ledger everyone trusts and nobody has to administer by hand.

Deeply Saudi, zero competition

Later, if it works

Year one+ Bigger bets. Each needs a partner or a licence.

Collect into a pot

Everyone pays into Qattah, the organiser withdraws once. Far stronger product, but it means holding other people's money — needs a payment partner and regulatory cover.

Only after the ledger has users

Add expenses from WhatsApp

Message the number, "دفعت ٤٠٠ ريال لحم", and it lands in the tab. Meets people where the plan already happens.

Gated on WhatsApp Business approval

Book the esteraha inside Qattah

We already know a group is about to spend 1,200 riyal on a chalet. Listing and booking is the natural next step, and the first real margin.

Where the business actually is

Templates

Six ways Saudis actually split money.

Generic "create an expense" is a blank page. Qattah opens on the occasion, with the split rule already set the way that occasion is normally handled.

استراحة
Esteraha night

Rental plus food, one payer up front, same group most weeks.

Equal split · recurring · fixed roster
هدية جماعية
Group gift

A wedding, a newborn, a colleague leaving. Amounts vary, and it stays secret.

Target amount · open contribution · hidden
رحلة العائلة
Family trip

Many payers over many days, kids don't pay, settle once at the end.

Weighted · multi-currency · settle on return
كشتة
Kashta

One buys meat, one buys wood, one brings the tent. Nobody tracked any of it.

Per-item contributions · balance at the end
عزيمة
The group order

One phone orders for twelve people. Half the table ate half the menu.

Itemised · claim your own lines
صندوق العائلة
Family fund

A standing monthly contribution with a ledger the whole family can see.

Recurring · open books · no admin

How money moves

Qattah never touches the money. On purpose.

Holding funds means licensing, capital requirements, and a year of waiting. Version one points people at the rails they already use and confirms it happened.

Faisal pays the chalet

He adds it to the tab in about eight seconds, or photographs the receipt.

Qattah works out who owes what

Shares applied, debts collapsed, and every member gets a single number.

Everyone gets a nudge from the cat

One tap copies Faisal's IBAN, or opens their wallet app on the transfer screen.

They mark it sent, Faisal confirms

Two-sided confirmation. The tab closes itself once the last person clears.

SETTLEMENT RAILS

What we point at, and when.

Bank transferIBAN, instant between Saudi banks
V1
STC PayDeep link by mobile number
V1
CashMarked by hand, confirmed by the payer
V1
Card payment linkmada and Apple Pay via a Saudi gateway
Phase 2
Held potFunds sit with Qattah until withdrawal
Needs licence
Personal financial data means PDPL applies from day one — Saudi-resident hosting, a real privacy policy in Arabic, and IBANs stored encrypted and shown masked.

Identity

Warm enough to joke about money.

Deep majlis green carries the trust. One burnt coral does all the asking, and it appears nowhere else — so when it shows up, you know someone wants paying.

PALETTE

Majlis#0D5A46
Nudge#D94E2B
Gahwa#D9A441
Ground#EFF3EE
Ink#0E1C17
Mint#8FD9BF

Green reads as generosity and hospitality here, not as a bank. The neutral is tinted green rather than beige so the whole page feels like one material.

TYPE

Display · Bricolage Grotesque
Settle up, stay friends
Body · Plus Jakarta Sans
Faisal covered the chalet. Your share is 150 riyal.
Arabic · IBM Plex Sans Arabic
فيصل دفع عن الكل. نصيبك ١٥٠ ريال.

VOICE

SAY

"Small reminder — your share is 150 riyal." Light, specific, and clearly sent by the app.

NEVER

"Faisal is still waiting for your payment." Names the creditor, creates the exact tension we exist to remove.

SAY

"Everyone's settled. Nice one." Closing a tab should feel like a small win, not a receipt.

NEVER

"Outstanding balance overdue by 6 days." Debt-collection language. Friends are not accounts receivable.

SAY

Arabic that sounds spoken, not translated — Khaleeji register, never formal newsreader Arabic. The name is slang. The whole product should sound like it.

Business model

Free where the network grows. Paid where the value lands.

Charging participants kills the network before it forms. Everything a guest touches stays free forever; money comes from the organiser, and later from where groups spend.

Always

Qattah Free

Unlimited groups, unlimited members, equal and weighted splits, nudges.

0 SAR
Launch + 3mo

Qattah Plus

Receipt scanning, multi-currency trips, full history and exports, custom group cover.

19 SAR / month
Year one

Gift cards

A filled gift pot redeems straight into a card the group buys together.

Margin on redemption
Year one+

Bookings

Esteraha and chalet listings booked and split in one flow.

Commission per booking

Pre-mortem

It's a year from now and this failed. Here's why.

Four ways Qattah dies, and what has to be true in the build to prevent each one.

WhatsApp was good enough

People just typed the number in the group chat. Opening a website felt like more work than not opening it.

Guard: creating a tab must take under fifteen seconds, and the output must be a message you paste into WhatsApp.

Only the organiser ever showed up

One person maintained the tab. The other seven never opened the link, so the balances were fiction.

Guard: guest join with no account, and one screen that answers "what do I owe and how do I pay it".

The trip ended and so did we

Perfect for one holiday, then nobody came back. Great retention for eleven days, none after.

Guard: standing circles and the family sandooq ship early — they are the only weekly reasons to return.

Nobody trusted it with an IBAN

A new website asking for bank details felt wrong, so people left the field empty and settled outside the app.

Guard: masked storage, Saudi hosting, an Arabic privacy policy at launch, and phone-number settling as the default instead.